Assegai Awards 2026
DMASA DIRECT MARKETING AWARDS
SHOWCASING THOSE WHO HAVE
HIT THE MARK
IN THE DIRECT MARKETING INDUSTRY
ENTRIES OPEN 06 APRIL 2026
" An Assegai Award does not give honours for extravagant production values, enormous budgets or big-name companies. Rather, it recognises breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media — from mail and print to digital, from mobile to broadcast. "
Those whose Integrated Marketing campaigns deliver exceptional results.
Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry — highlighting best-in-class examples and encouraging all players to work towards achieving greatness in their campaigns.
The ultimate goal remains to keep raising the bar for the whole industry.
- Breakthrough strategy and creative brilliance
- Outstanding results across all direct marketing media
- Recognised regardless of budget or company size
- Benchmarking South African marketing excellence
On the brand, agency and support fronts, new and clearer trends emerge with each awards cycle. The Assegai Awards is a platform for shared experience and fast-tracking learnings about the latest developments in the industry.
Through showcasing and sharing in each other's work, everyone in the industry stays connected to the latest happenings — so that future campaigns drive towards one goal: successful, interesting, exceptional marketing.
"Be part of the celebration. The Assegai Awards acknowledge and reward those whose Integrated Marketing campaigns deliver exceptional results."
